For sale

Opportunity to Acquire Notorious Nooch – A Leading Plant-Based Brand

We started Notorious Nooch five years ago. We were vegans, using nutritional yeast with store cupboard spiaces, thinking there is surely a better way to do this. We run a creative business as a our day job so problem-solving like this is something we actively enjoy doing.

 

We forgot all about the idea but not long after, we met a brand licenser who's job it is to create and run off-shoot businesses, sometimes for IP and sometimes for big brands or sometimes with the view of selling. We pitched our idea and he said if we paid him 3 months, he could see if making a cheesy nutritional yeast with only plant-based food was even possible.

 

And in those 3 months, we created a product far better than any of us could ever expect. It was an incredibly cheesy Nooch, with a super minimal clean ingredients deck and something we couldn't really see had been done before.

 

We set up shop and began selling, largely through word of mouth and social. We quickly added a second flavour in Smoky Bacon and began pitching to independent retailers.

 

We achieved more than we could have dreamed of when starting - we sold into over 600 stores, including Holland & Barrett, Selfridges, Wholefoods and so many others. We've had hundreds of amazing social posts from the amazing and passionate community, and we've spun out flavours from Super Nooch to Flame-Grilled Chick'n - showing the innovation the category could do.

We had so many more ideas, too, in the works, from Nooch Popcorn to Nooch instant Mac and Cheese. But as we've found out the hard way, running a food business is not easy. We've learnt so much and made so many mistakes. From distributors, to logistics, to pricing, to shelf-ready packaging, and I'm sure much more. We've got to a point where we can't give this business the chance it deserves to thrive. We've made something from nothing and for that we're proud. But this business needs a steady hand that has ideas, plans, contacts, and experience to take it to the next level.

 

We've created a business with a lot of love, a real niché in the market and a great following to the brand name. We're keen to have discussions with serious buyers who are interested in buying and taking over the brand from 2026.

Please email (serious buyers only) hello@notoriousnooch.co to setup a call to chat more